BUGIstudio er en hybrid imellem design, unika, kunsthåndværk, eksperimenter og mindre produktioner af produkter. Ens for det hele er, at alle produkter er trykt i eget værksted på Frederiksberg.


BUGIstudio is a webshop with products at the intersection of unique crafts and commercial design. Common to all products is that the patterns are both designed and printed by me.

BUGIstudio is my creative playground where I experiment and play with patterns, colors and materials. Therefore, some products be unique and other livelihood in smaller series.

BUGIstudio is a further development of my first shop where all products can be personalized with his name or picture.

Bugi-webshop occurred when I started to print personal thing for my little boy. I was often asked if I could print products to order for other children. There was demand for personalized designs.

As a designer, I have a constant need to create new patterns, new tests and develop mine designs and products. Therefore, I have changed the webshop from having five basic patterns, to be a platform where I can constantly create new, exciting patterns. I still really like the idea of ​​the personal designs, so I have chosen to keep a few of the patterns from the former shop. All the patterns can still be personalized with his name or picture on it.

Now I call shop Bugi studio to reflect the more creative design studio.


All products are digital printing with water-based inks. Only with this latest technology in textile production, digital printing, it is possible to print in small runs and produce the very individual and personal touch.

Pigment colors used on cotton, are Oeko -Tex® 100 certified. Furthermore, using the digital printing methods, very little ink, as ink is sprayed over the fabric without touching it, in contrast to traditional printing techniques in which the color is pressed into the fabric. Since the digital printing method has a far less color consumption, it is better for both the consumer and the environment.

Some may think that printed on cotton goods will have a slightly different expression than they are used to. The surface may be a bit dusty. This is because the small fibers of the cotton is not restrained by gummiholdig ink.

For all the pillows I recommend to wash in lukewarm water in the sink fabric inside out.

And never use the dryer as it always wears out both the fabric and print.


Bugi mouse or just Bugi is my boy's nickname, and when the idea to create personalized designs to him was, I thought it was natural to name the webshop after him.

Bugi is also very proud that his mother doing something that is named after him. He follows with great interest in all her mother's trial and has been test person for many different things.

In Bugi universe I also have a blog called and a food blog called


I am trained as a textile designer from the Danish Design School and further training for two years at the School of Architecture Department of Furniture and Rum.

My hand printed textiles in special techniques and later my digitally designed and printed fabrics have been shown in a dozen international design books and at various exhibitions around the world.

At home is partly one of my agents in the Design Museum Denmark (tidl.Kunstindustrimuseet) permanent design exhibition. I have previously received travel and working grants from a number of private foundations, and from the Danish Arts Foundation and the Ministry of Culture.

As a graduate designer I got a job in a trend-bureau in New York and moved to the United States. My primary reason for moving was to teach the use of computer technology in my profession. It ended up being 9 very exciting and instructive year for me in the textile industry in the United States - first two and a half years in New York and then six and a half years in San Francisco.

I have done design work for large companies like Walt Disney, Coca Cola and Esprit, as I have developed digital designs for fiber company Dupont and technology magazine Wired. Concurrently, I have followed developments in digital textile print close, because I think it's really exciting.

I have taught and conducted workshops at design schools in particular USA, Iceland, Norway and several places in Denmark.

Since I moved back to Denmark, I have for example designed a number of lampshades for Le Klint and decorations for Menu. The last few years I have taught other designers in pattern design and digital textile printing on KEA Copenhagen School.

I hope products from BUGIstudio will create the same joy around you, as they still do for me and my loved ones.

Look finally past the shop regularly, because there comes running lots of new and exciting designs.


The best Bugi greetings

Helle Abild


Bugi studio
Gustav Johansens road 5
DK-2000 Frederiksberg

CVR 15128402